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Modern Life without Media - Essay Example

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This paper "Modern Life without Media" tells that nowadays we cannot live without television, radio, newspapers and magazines, CDs, and the internet. Thus, in the modern world mass media becomes not only an effective means of presenting information but a powerful socializing agent…
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Modern Life without Media
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Extract of sample "Modern Life without Media"

Through media, we might get new experiences and insights into an unknown reality. On the other hand, we get more predictable and thus more controllable. As information in media is almost never presented in the form of share facts but reflects some individual vision of reality, people are often imposed on someone’s views and opinions. Under the impact of such projections, young personalities form their mindset and one can easily imagine how much influence can be disastrous or beneficial for a young mind.

Media is integrated within human society so much that its role in economy, politics, religion, science, and culture is indispensable. It shapes our political and social views through news accounts and expert opinions of the main social processes (Croteau & Hoynes, 2000). It’s no wonder that authorities use mass media as one of the main instruments for influence and control over the public mind. For example, political leaders use mass media to cultivate the feeling of patriotism and cultivate national spirits.

With the help of nationally specific news agendas media allows to reinforce or reproduce cultural and national identities. (Brookes 1999) Because of the informational and educational potential of media, its powers can be used for good or evil. Such a powerful instrument in the evil hands can become a weapon of mass destruction. Used for good it has great educational and informative value. 

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