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Operations Management - Essay Example

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The company operates in a competitive environment being a part of RWE Group, one of the Europe’s leading gas and electricity companies. The company is struggling with managing…
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Operations Management
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These two areas are among the objectives of operations management. The analysis of the company will use operations management tools and techniques that include standard operations positioning tools that are the 4vs, performance tools and transformation process. In addition, the report will look at capacity measurement techniques and operations improvement tools. Finally, the report will highlight the recommendations that can help improve the condition of RWE npower Company. Operations management is an art and a science of guaranteeing successful creation and delivery of goods and services to the customers (Collier and Evans, 2010, p.3). It involves managing inputs which are the resources through a transformation process to deliver outputs that are the goods or services (Rowbotham, Azhashemi and Galloway, 2012.p. 2).

Processes refer to the many different ways of producing a product (Poonia, 2010, p.6). Operations management is the key to realizing competitive benefit for a company whether it is in manufacturing or service industry (Williams, 2012, p. 1). It addresses issues that an organization faces in its choices of products, production technology, utilization of capacity, preservation of quality, costing and sourcing of materials and client handling policies (Mahadevan, 2010, p 7). RWE npower is among the five leading electricity and gas companies in Europe.

The company is number 3 and 5 in terms of sales in electricity and gas respectively. The company has other market segments in Czech Republic, Netherlands, and Germany and in the UK where it’s among the top suppliers of fuel. In addition, the company has leading positions Central Eastern and South Eastern Europe markets (RWE Corporate Website, 2015, p. 1). The company specializes in four business areas namely, RWE npower Company has a market positioning statement that reads “The Energy to Lead”.

The company has

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