StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Mix for U.S.A car market Chery Cars China - Essay Example

Cite this document
Summary
The study helps to determine what the most critical factors that are involved in a marketing mix. The study even deals with the company’s…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Marketing Mix for U.S.A car market Chery Cars China
Read Text Preview

Extract of sample "Marketing Mix for U.S.A car market Chery Cars China"

Download file to see previous pages

The study outlines the various approaches that can be incorporated in the marketing mix strategy so that the company can gain maximum profit from the international markets. The marketing mix is a very effective tool that helps the company to set the plans to promote its product into global markets. This study helps to highlight the different aspects of the marketing mix strategy and even comprise of certain recommendations that would facilitate the operations of Chery in the USA market. Chery automobile was founded in the year 1997 and it has rapidly grown into one of the biggest car makers in China.

The company currently manufactures 15 models of minivans, commercial vehicles and the passenger cars. Its product line even includes the V5 crossover and A5 sedan. The company sells the products under the brand names of Tiggo, Chery and Eastar. The statistical report about the company states that the company sells approximately 800,000 vehicles in a year. The culture of the USA market is such that it provides opportunities for many car makers. The consumer market of USA is very brand conscious and possessing a car is one of their basic needs.

In this market cars are often regarded as a status symbol. This eventually leads for more of scope for car manufacturers to expand their operations in the USA market (Abell, 2010, p. 43). The marketing mix is defined as a set of actions or tactics that the company undertakes so as to promote its product or brand in a desired market. The marketing mix is described by the 4Ps which comprises of Product, Price, Place and Promotion. However there exist other 3Ps also such as People, Process and Physical Evidence (Steers, 2006, pp. 77-78). There are two kinds of marketing environment – micro and macro.

The micro marketing environment comprises of all the factors that are related to the company and have a direct impact of the company’s ability to serve its customers, such as suppliers, marketing intermediaries,

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Mix for U.S.A car market Chery Cars China Essay - 8”, n.d.)
Retrieved from https://studentshare.org/management/1638222-marketing-mix-for-usa-car-market-chery-cars-china
(Marketing Mix for U.S.A Car Market Chery Cars China Essay - 8)
https://studentshare.org/management/1638222-marketing-mix-for-usa-car-market-chery-cars-china.
“Marketing Mix for U.S.A Car Market Chery Cars China Essay - 8”, n.d. https://studentshare.org/management/1638222-marketing-mix-for-usa-car-market-chery-cars-china.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Mix for U.S.A car market Chery Cars China

Impact of Financial Losses for GM Auto Manufacturers

market is on a downward spiral.... In addition, it has been losing market share to Asian and European markets.... Are they being realistic in their efforts to meet foreign competition Are they actually looking at the areas that need further attention, or are they looking for short-term incentives as a means of increasing their market share Exactly what are the main issues that must be addressed before GM can begin to recoup its losses In 2005, GM North America reported a loss of $1....
4 Pages (1000 words) Assignment

Marketing Plan for Chic Nails, Inc

However, it sources out its products from affiliate factory in Xiamen, china, which supplies raw material and prepares final product for the company.... It targets to penetrate international market within two years from the date of commercial launch in Italy.... The following are the characteristics of the target market:Chic Nails, Inc.... It offers the standard line of nail polish hues, offering a total of 85 different colors in the market....
11 Pages (2750 words) Essay

Cosmetics Market Analysis

They come in exotically shaped bottles and containers and provide feelings of comfort and freshness on application. The move to market cosmetics and fragrance is a step in the right direction and Levi Strauss will not have any foreseeable problems in this venture being already a market leader in the apparels business which is also a part of the modeling scenario.... The competition is tight and the present players in the field, including the grey market, are not likely to part with their market share without a fight....
7 Pages (1750 words) Essay

Online clothing Business Plan

It will capitalize on the internet and e-business by creating a website that will cater to the needs of the target market.... It will further highlight customer service, with highly trained online customer service specialists to handle online queries and providing fashion inputs among the target market.... Efforts such as this will spark interest in the market and establish word of mouth and referral among viewers and patrons alike.... The aim of the company is to provide a wide array of product choices to its target market, which are primarily working women whose age ranges from 21 to 45 years old....
13 Pages (3250 words) Essay

The Market Target for the Moveo Foldable Electric Scooter

The electric scooter market is expected to grow tremendously in countries like china and India which also happen to lack the foldable scooter models.... The market for electric scooters has also been boosted by the introduction of electric cars since there are charging spots that are easily accessible within the city which is attracting the interest of both new and existing consumers (Pinson, Jinnett & Pinson 1996).... The market target for the MOVEO foldable electric scooter is individuals mainly residing in urban areas....
13 Pages (3250 words) Assignment

Colgate Max Fresh: Global Brand Roll Out

Price, an element of the marketing mix, influences the purchasing behavior of the consumer.... he toothpaste market in china is different from that in the United States a feature that influenced a number of changes the company's marketing team carried out on the launch of Colgate Max Fresh in china.... The purpose of the essay “Colgate Max Fresh: Global Brand Roll Out” is to discuss the launch of Colgate Max Fresh in the United States, which promised immense profitability owing to the success of the market research and analyses the company's marketing department carried out....
5 Pages (1250 words) Essay

IKEA Challenges and HR Solutions

The company faces the problem of recreating its brand identity based on the prevailing market conditions in different economies around the world.... The company faces the problem of recreating its brand identity based on the prevailing market conditions in different economies around the world....
8 Pages (2000 words) Case Study

Effectiveness in the Global Organisation

This will be particularly visible when organizations enter diverse and large countries like china and India, which apart from having rich human resources, also has great market potentials.... Before initiating the entry and also entering, firms will have to analyze the foreign country or its market, then set targets and formulate strategies accordingly....
9 Pages (2250 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us