StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

History and Heritage of the Nike Foundation - Case Study Example

Cite this document
Summary
The "History and Heritage of the Nike Foundation" paper focuses on Nike Corporation which has become the world’s leading innovator in footwear, apparel, equipment, and accessories. In the fiscal year 2013 Nike Corporation generated total revenues of $25.13 billion and a net income of $2.48 billion. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
History and Heritage of the Nike Foundation
Read Text Preview

Extract of sample "History and Heritage of the Nike Foundation"

Nike Corporation was founded by Bill Bowerman and Phil Knight in 1971. One of the first branded shoes the company released was the “Swoosh” which debuted in 1972. Two innovations the shoes included were a superior outsole for better traction and lighter materials. The first sponsor athlete the company hired was Steve Prefontaine, a track and field star. He tragically died at the age of 24 and is still considered today by the company as the “soul of Nike” (Nikeinc). The 1980s was a tremendous decade for Nike.

At the end of 1980, the company went public through an IPO. This helped the firm a lot because it enabled the company the ability to raise money for future expansion. In 1985 Nike made its best decision ever by signing rookie basketball star, Michael Jordan, to a sponsorship contract. Jordan was given signature shoes that became extremely popular among the youth. The success of the Air Jordan shoes made Nike the industry leader. Innovations such as external airbags made Nike products unique from the competition.

Nike used superior marketing campaigns to showcase its products. Its slogan “Just do it” was created in 1988.  Its branding strategy has helped the company obtain a tremendous customer retention rate. Based on Pareto’s 80/20 rule 80% of a company’s sales come from 20% of its customers. In the late 1990s, Nike was involved in a sweatshop scandal that hurt its reputation and depleted its sales by 50% a year after the revelation of the scandal, but since then the firm has cleaned up its act to become one of the most socially responsible companies in the world.

“The Nike Foundation works to unleash the unique potential of adolescent girls to end poverty for themselves and the world” (Nikeinc). Nike believes in the value of cultural diversity. It has several employment networks that promote diversity including the Native American employee network, Latino employee network, Asia Pacific employee network, and Black employee and friend network. The success of Nike through the years is a great American story. The firm has been able to become the market leader in the industry due to a variety of factors.

Some of the factors that led to the success of Nike are superior marketing capabilities, great management, product innovation, supply chain mastery, and tremendous product distribution.  

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nike Research Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Nike Research Paper Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1624710-nike
(Nike Research Paper Example | Topics and Well Written Essays - 500 Words)
Nike Research Paper Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1624710-nike.
“Nike Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1624710-nike.
  • Cited: 0 times

CHECK THESE SAMPLES OF History and Heritage of the Nike Foundation

Exploring the continuity between heritage and nationalism

Scholar Ernst Renan argues that there are two conditions for nationalism: “The one is the possession of a rich heritage of memories; and the other is actual agreement, the desire to live together, and the will to continue to make the most of the joint inheritance” (Christie, 1998, p.... This essay discusses the relationship between nationalism and heritage.... The connection between nationalism and heritage is evidently strong.... The Relationship between Nationalism and heritage Heritage, defined as “that which has been or may be inherited” (Howard, 2003, p....
15 Pages (3750 words) Essay

Grand Canyon University's History and Christian Heritage

The university's four pillars, namely, academic advancement, Christian camaraderie, extracurricular excellence and wellness and well-being are all consistent with its history and Christian heritage.... The university's four pillars, namely, academic advancement, Christian camaraderie, extracurricular excellence and wellness and well-being are all consistent with its history and Christian heritage (“Four,” n.... All these facts reflect the university's history and Christian faith....
3 Pages (750 words) Essay

Foundation of Catholic Theology

This paper "foundation of Catholic Theology" analysis four of the sixteen documents of Vatican 11 council documents and explains how the fathers of the Vatican 11 Council made use of the foundations of Catholic Theology in these four documents.... .... ... ... The four selected documents deal with different and particular aspects of the life of the Catholic Church....
13 Pages (3250 words) Essay

Analysis of the Significance of Heritage

Both tangible and intangible forms of heritage form the heritage of a society.... The heritage of a person helps other people recognize him as a different person.... Heritage plays the role of a solid foundation for the future of a society as it contains such elements, which are essential for the development of a society.... "Analysis of the Significance of heritage" paper focuses on a heritage that is a complete set of inherited traditions and cultures....
10 Pages (2500 words) Essay

Heritage Managemant: Dicovery Point in Dundee

In terms of attractions worldwide, both manmade and natural, we must strive to protect, preserve, and maintain all types of history and culture for decades and centuries to come.... It is up to everyone to work to make sure that such attractions preserve our world's history and culture so that we can learn from the past, understand the present, and look forward to the future.... Sustainable tourism is important to preserve the culture and promote an understanding of history and of different people groups....
16 Pages (4000 words) Coursework

Heritage and Cultural Memory: The Milestone of the British Library

And these representations—or negations of them—have often become conflictual, yoking history and culture to the purposes and acts of war' (Anheier & Isar, 2011, p.... The paper "heritage and Cultural Memory: The Milestone of the British Library" states that heritage, as a matter of public policy, has been the priority of custodial institutions, like the British Library, because it inevitably carries the performance and survival of cultural memory....
16 Pages (4000 words) Essay

The Idea of Heritage and Cultural Memory

And these representations—or negations of them—have often become conflictual, yoking history and culture to the purposes and acts of war'.... From the paper "The Idea of heritage and Cultural Memory" it is clear that since the 1995-1996 Collection Development Initiative, the collected works have been considered a solitary asset.... heritage and cultural memory are concepts expressed primarily within the concept of culture as 'ways of life'....
8 Pages (2000 words) Essay

The Heritage Club in Abu Dhabi

The Heritage Club maintains a mission to properly educate the new generation about the heritage of their descendants, disseminating information to improve a sense of national pride regarding UAE culture.... In the paper 'The heritage Club in Abu Dhabi' the author discusses a variety of communications problems occurring at the heritage Club, an organization designed to facilitate the education of culture and tradition related to the UAE society and culture....
25 Pages (6250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us