StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Continental Airlines - Research Paper Example

Cite this document
Summary
Name: University Course: Instructor: Date: Abstract The paper dissects the success story behind Continental Airlines as one of the leading players in the industry. Considering the radical change of fortunes for this airline from a wave of interminable challenges to an efficient service provider, it certainly raises several questions on what actually accounts for this success…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Continental Airlines
Read Text Preview

Extract of sample "Continental Airlines"

Download file to see previous pages

Part of this success is attributed to the huge investment in employee management and training. This, in turn, leads to better customer care management realized from the employees of the organization. Introduction The story behind Continental Airlines is inundated with many successes and challenges that have characterized the company since its formation. Like any other operator in the turbulent airline industry, these challenges have, over the years, affected the operations of the company and often became the basis for the strategies that have enabled the company to sail through.

In any case, Continental Airlines is today regarded as one of the best performing airlines not only in the United States but across the world. Founded in 1934 with a single aircraft in Texas, Continental has grown to become the fifth largest airline in the United States and the seventh largest in the world. This is realized through an annual passenger figure of 50 million across five continents. Presently, the airline operates over 2,300 daily departures to over 200 destinations across these continents (Burlingham, 2005).

Indeed, Continental operates in an industry dominated by several market players which are always on the watch for any strategy to outdo their competitors. The company has faced several financial quagmires over the past few years but has always managed to sail through these challenges. Through continual fleet modernization and an effective employee management program, the company has always been at the forefront in the provision of quality services that transcend the very borders of culture and distance.

Although the company has faced bankruptcy twice in its turbulent history, these downfalls have acted as an impetus for success and triggered a new wave of novel strategies that define the company’s overall success. Continental’s Business Strategy At the dawn of this century, Continental was normally ranked in the tenth position among the major airlines in the United States. The major focus of the management was, therefore, to create a new business strategy that would shift the fortunes of the organization.

This led to the adoption of a new series of business strategies that were focused on improving industry performance through improved customer service. The first strategy was labeled Fly to Win and was meant to ensure that all the employees in the organization clearly understood what the customers actually wanted in terms of service. This would facilitate an effective response mechanism in order to avail the right products to the right clients. Secondly, Fund the Future strategy was intended to relook into the cash flow and costs incurred by the organization, in order to bail it out of its financial quagmire.

The focus in this case was cost management as a way of eliminating some of the unnecessary cost centers previously realized by the organization. The third strategy, Make Reliability a Strategy, was geared towards ensuring that customers were delivered to their destinations safely and without any delays (Ray, 1999). This was also to limit any loss of luggage that was often realized in the company. In a way, reliability was seen as the best way to create customer confidence which would ultimately enable the airline to widen the customer base.

The fourth strategy, Working Together, was mainly focused on employee managemen

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Continental Airlines Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/management/1401340-continental-airlines
(Continental Airlines Research Paper Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/management/1401340-continental-airlines.
“Continental Airlines Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1401340-continental-airlines.
  • Cited: 0 times

CHECK THESE SAMPLES OF Continental Airlines

The business trajectory of Continental Airlines

Continental Airlines was once a proud company that had strong earnings, superior customer service, and strong brand value.... The employees considered Continental Airlines a crummy place to work.... On the other hand Continental Airlines did not implement any effective strategies to capitalize on deregulation.... The law was designed to give commercial airlines the latitude to set fare prices and it enable airlines the ability to enter or exit a plane route....
4 Pages (1000 words) Essay

A Strategic Analysis of Continental Airlines

The mission statement of Continental Airlines (CAL) is capitulated by its four-pronged strategy better known in the airline industry as the Go Forward Plan.... hellip; The components of this strategy are "fly to win, fund the future, make reliability a reality, and working together" (Continental Airlines Company Profile 2008). Fly to win emphasizes the financial goals of CAL by focusing on the objective to "achieve top-quartile industry margins" (Continental Airlines Company Profile 2008) by looking at the particular market segments where there are better profit prospects....
5 Pages (1250 words) Case Study

The Continental Airlines

(United) and Continental Airlines, Inc.... Although, this paper originally seeks to evaluate the Continental Airlines' financial condition and strategies, analysis and discussion would now be on UAL or the holding company of which Continental and United are subsidiaries by looking at the how the company (UAL) has maximized value for its shareholders.... Its major competitors are Delta Air, Southwest airlines, and US Airways.... (continental) effective October… United and continental carry and move people and cargo through its mainline transport operations using full-sized jet aircraft....
13 Pages (3250 words) Essay

Marketing Mistakes: Continental Airlines

However, his leadership style led to a very bad reputation for Continental because of very low levels of s Marketing 7th March Continental Airlines Frank Lorenzo was a sort of evil genius behind the establishment of Continental as a leading airline in the United States.... Continental Airlines: Salvaging from the Ashes.... He also worked to secure financing to replace the airlines aging fleet.... Finally he oversaw the redesign of the airlines routes to maximize efficiency....
2 Pages (500 words) Case Study

Gordon Bethune at Continental Airlines

The author focuses on Bethune, a Chief Executive officer at Continental Airlines.... Again, the continental airline was an attractive target for acquisition due to its respected brand name.... There are several actions that were initiated by Buthene, which led to continental's turnaround; these include: Fly to win plan - his plan was designed to maximize the company's strength and stop its engaging in non-profitable activities.... Fund the future plan- This was a revenue generation plan based on restructuring continental fleet of the company....
1 Pages (250 words) Assignment

Real-time Business intelligence at Continental Airlines

Continental Airlines is one such organization that deploys active data warehousing for its Based on the data collected by its active data warehousing program, the management team of Continental conducts a process meeting every day to discuss about the company's progress.... Other areas were Continental Airlines used active data warehousing are airline security, operations of flight, revenue accounting and management, fraud detection, and others.... In addition to traditional ways of using active data warehousing, Continental Airlines used it differently for reconstructing their goals and making their airlines the most favorite choice for their customers....
5 Pages (1250 words) Case Study

Continental Airlines, Inc and McDonnell Douglas Corporation

This essay describes the case Continental Airlines, Inc.... and McDonnell Douglas Corporation, where action was taken by plaintiff and respondent Continental Airlines allegedly against defendant and appellant McDonnell Douglas Corporation for negligence, strict liability and breach of contract.... Continental Airlines, Inc and McDonnell Douglas Corporation This case appeared in the Los Angeles Superior Court between Continental Airlines, Inc....
2 Pages (500 words) Article

Continental Airlines Flight 1404

The paper "Continental Airlines Flight 1404" discusses that the crash of the Continental Airlines flight 1404 was a survivable accident.... This paper will discuss the case 'Runway side excursion during attempted takeoff in strong and gusty crosswind conditions: Continental Airlines flight 1404'.... he Continental Airlines Flight 1404 was a passenger carrier flight from Denver International Airport at Denver in Colorado to George Bush Intercontinental Airport at Huston in Texas....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us