StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Walt Disney Company: - Case Study Example

Cite this document
Summary
The Walt Disney Company: Case Study The Walt Disney Company: Case Study The Walt Disney Company was founded by Walt Disney and his brother Roy in the year 1927. As Baldwin, Liu and Suzuki (2005) note, initially, the company engaged in cartoon and animation production, and in a period of less than a century, it grew to a global entertainment company with theme parks, resort complexes, motion picture and television production and distribution, publishing and retail, consumer products licensing, and many other activities (p…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
The Walt Disney Company: Case Study
Read Text Preview

Extract of sample "The Walt Disney Company:"

Download file to see previous pages

It was in the year 1983 that the company engaged in an international theme park named Tokyo Disneyland. The idea was developed by Oriental Land Company, (OLC) and in fact, all the investment too came from OLC. The Tokyo Disney land was a huge success as the Japanese readily accepted the American way of entertainment, and Disney received 10% of admission revenues and 5% of food and souvenir revenues as royalty with no apparent investment (Baldwin et al, p. 262). Overwhelmed by the success, Disney decided to start another international venture in France, and instead of passive commitment that reduced their share of profit, the company decided to take 49% ownership in the new venture.

However, contrary to Disney calculations, the theme park received a lukewarm welcome in Europe. It miserably failed to find a balance between American and European cultures, and considering the strict values and dress code of the company as an indication of American imperialism, people stayed away from the theme park. Thereafter, Hong Kong invited Disney to start an international theme park there as the Hong Kong government thought the park would boost the failing tourism industry there as a result of September 11 attack and the spread of SARS.

Disney was offered 43% ownership. Though many people alleged that the company was given more than it deserved, the government believed that the park would attract nearly 3.4 million visitors in the first year of its operation, thus significantly increasing revenue (Baldwin, et al, p. 264). Admittedly, the company has a lot of things to take care of in the new venture in Hong Kong. First of all, it has to retain its traditional features at the same time adapting itself to the local cultures. That means, while retaining the Disney culture, it will have to entertain the traditional Chinese masses.

This all has to take place in a city where the Japanese cartoon characters have more influence on the population than the Disney characters have. Two other important issues are the allegation of pollution and cultural dilution. It is alleged that the fireworks at Disney would further deteriorate the air quality in Hong Kong where there is little air ventilation because of the dense population and large number of skyscrapers. Despite all these points, the company is optimistic that the theme at the park is a sufficient amalgamation of the traditional Disney and local Chinese cultures.

The last issue the company will face is that it will not be able to depend totally on the local Chinese population. Instead, it will have to attract people from far away places. That means wider communication and publicity. 1. The very first issue for Disneyland in Hong Kong will be the environmental issues in Hong Kong. Due to dense population and large number of skyscrapers, there is little air movement, and hence, the fireworks at Disney are likely to be disliked by people. The second issue is the presence of some skeptics who believe that Disney would result in further dilution of Chinese culture.

The next point is the higher degree of influence by the Japanese cartoon characters on the population as compared to Disney characters. The last point is that the Hong Kong Disneyland will not be able

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Walt Disney Company: Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1441912-disney
(The Walt Disney Company: Case Study Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/journalism-communication/1441912-disney.
“The Walt Disney Company: Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/journalism-communication/1441912-disney.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Walt Disney Company: Case Study

Walt Disney Theme Parks

walt disney company, founded in 1922, is one of the oldest and largest entertainment companies in the United States.... Yet, the business that comes to mind the most when one thinks of walt disney company is its theme parks.... bn in 2000 from its various business - film production (walt disney, Touchstone, Hollywood, Miramax, Merchant-Ivory), film distribution (walt disney Theatrical Productions Buena Vista International), video/ DVD (Buena Vista Home Entertainment), theme parks (Caifornia Disneyland, California Adventure, walt disney World in Florida, Tokyo Disneyland, Disneyland Paris, Disney Vacation Club, Hong Kong Disneyland), television networks (ABC with 10 stations and 3,400 affiliates, ESPN, walt disney, Buena Vista, Touchstone, radio (ABC Network, with 21 stations and 21,000 affliliates), cable television (ESPN network, Disney chcannel, The History Channel, Toon Disney), magazines (Discover, Disney Adventure, FamilyFun, FamilyPC and ESPN The Magazine Media Networks), children's books and a number of licensees and 728 Disney stores selling merchandises....
19 Pages (4750 words) Case Study

Euro Disney Services Marketing

Through this company the financial arrangements were made in a manner that the walt disney group had a 49% holding where as the rest of the share was generated by raising capital from the public.... The theme park idea was initiated by walt disney in order to give the people a unique experience of entertainment by combining adventure with fantasy; and at the same time enriching the spectators with learning and history.... Disney floated a new company in the market called the Euro Disney SCA....
12 Pages (3000 words) Case Study

The Walt Disney Company Performance

The performance… Therefore, the strategic issue in this case is improving Disney performance. SWOT strategic analysis will help Disney reveal which weakness to minimize and strengths to capitalize in order to The Walt Disney Company Case Study Background The Walt Disney Company performance under different management in the early twenty century.... Hence, the company is able to compete and cover competitors' weakness using their strengths and opportunities....
2 Pages (500 words) Case Study

Walt Disney Co: The Entertainment King

The Walt Disney Company: The Entertainment King.... Without seeking the assistance of other financial institutions, disney company successfully bought CapCities/ABC with almost $20 million believed to be the second highest independent acquisition in the history of the United States.... Right before the merger, it has been pointed out ABC had already made several engagements with disney company.... With Eisner taking over as the CEO in 1984, a resolution… With a growth rate target beyond 20%, the organization expanded into television entertainment through the launch of programs such as Mickey walt disney Co: The Entertainment King According to Rukstad and Collis (2), Disney's diversifications strategy is one of the best recommendable implementations that have led to the organizational turn around and competitive advantage over the past few years....
2 Pages (500 words) Case Study

Evaluating Corporate Social Responsibility of Microsoft Inc., Google Inc., and The Walt Disney Company

and The Walt Disney Company.... In order to evaluate the relationships between business' ability to act realistically in a socially responsible manner and the products produced by that company, the author of this paper evaluates Microsoft Inc.... nbsp; In order to demonstrate the growing significance of Corporate Social Responsibility and issues of sustainability for consumers, a study by Reputation Institute (2014) indicated that about 60% of consumer perceptions of the company reputation on determine the consumers' willingness to work for, invest, or recommend a company while 40% is due to the consumers' perception of the product or services sold by that company....
8 Pages (2000 words) Case Study

Marketing of Walt Disney Company

"Marketing of walt disney company" paper studies and analyses the global enterprise Walt Disney and its venture into Paris to expand its operations.... nbsp;walt disney company is a multinational enterprise in the entertainment business that was founded in the 1920s by Walt Disney who created animation characters that capture the hearts and imagination of the American people.... The culture of any region a company wishes to operate on has to be studied to learn how to effectively utilize marketing techniques to introduce company products and also to learn what adjustments need to be made in the corporate culture to align it with the culture of the residents of the region....
6 Pages (1500 words) Case Study

Walt Disney: The Ultimate Innovator

This paper "walt disney: The Ultimate Innovator" discusses Disneyland that had its origins in walt disney's desires to create a world of his own, in which people could enjoy the good life and live, if only for a day, in a world of fantasy (Hunt & Frankenberg, 1990).... hellip; Perhaps one of the nation's greatest innovators is the legendary walt disney.... nbsp; Often overlooked because of his association with children's entertainment, seemingly making him somehow not important, walt disney has helped millions of Americans define what it means to them to be American through his innovative use of newly emerging technology and his unique perspective on the business model....
9 Pages (2250 words) Case Study

International Business of Walt Disney

 the walt disney Corporation is a prominent American diversified transnational entertainment and media conglomerate.... The objective of the walt disney Corporation is to be one of the global prominent producers and sources of entertainment, as well as information.... The study "International Business of walt disney" focuses on analyzing the organization, marketing, history, and culture of the company using relevant theories to support the arguments....
13 Pages (3250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us